Partner | Dex Advisory
Want to know more about this deal? Or interested in buying this company? Apply for more information below.
Project Skin is a high performing US based DTC skincare brand focused on anti aging, with 95 percent of customers based in the United States.
The brand has built trust through its science backed formulas, supported by ongoing batch testing to guarantee Hyaluronic Acid concentration and product quality setting them apart from their competition.
This quality focus has resulted in strong repeat purchase behaviour. The business has achieved USD 0.9m in SDE in the last twelve months and maintains healthy profitability driven by a lean operating model.
Customer acquisition costs remain attractive due to strong ad creative and a high average order value of around 90 dollars.
Profitability continues to improve through a combination of rising repeat orders from customers requiring monthly refills and growing overall sales.
Early indicators show improving LTV as customers return for repeat serum and cream purchases, creating a solid base for a future subscription model.
Project Skin is well positioned for scale with clear growth levers across subscriptions, new SKUs, Amazon and TikTok Shop.
Founder, with remote team on freelance basis for creatives, sales & marketing and customer service.
| Metric | Shopify | Amazon |
|---|---|---|
| Year established | August 2024 | May 2025 |
| LTM Net sales | 4.6m | 0.2m |
| Organic Sales | 0.6m | 0.1m |
| AOV | 86 | 46 |
| CAC | 46 | 9 |
| LTV (12m) | 93 | 73 |
| ACOS | n.a. | 33% |
| ROAS | 1.8 | 3 |
| Monthly returning client (Oct '25) | 20% | 19% |
| Customer Rating | >4.3/5.0 |
The founder intends to explore new opportunities in different niches.
The business is profitable, established, and ready for its next phase of scale, ideal for a buyer with additional operational or capital resources to grow subscriptions and expand the product range.
Want to know more about this deal? Or interested in buying this company? Apply for more information below.
.